POCO India has launched a new brand logo
POCO India has launched a new brand logo alongside a mascot that is steeped in the company’s intent to redefine insanity, POCO style. According to the company, the new brand logo is a representation of all the people looking for more important alternatives than Poco India parted ways with Xiaomi in January 2020 to operate as an independent brand with separate products, marketing teams, and software. The company occasionally relies on Xiaomi devices as the basis for its products which Poco further customizes for the Indian market.
New Poco logo. Image: Twitter / IndiaPoco
The world is not full of thinkers. It is full of equals.
We are preparing a mass of MADNESS
To make the world better
(and less boring)Add fun powder to taste#MadeOfMad pic.twitter.com/lcIq1GKfuw
– Madder By the Minute (@IndiaPOCO) February 18, 2021
Commenting on the unveiling of the new logo and mascot, Anuj Sharma, Country Director, Poco India continued to talk about the company’s successful independent year and the goal of the brand update is to honor the community that is so different and unique. like the company. products on the market.
All the elements of the mascot have a greater meaning since the halo on the head is supposed to represent a sense of goodness with a cause, while the antennae refer to mischief and the spread of madness. The triangular mouth connotes a sharp wit, while the evil eyes contrast with the halo.
According to TechRadarThe first product to adopt the new design would be the Poco X3 Pro, which will be launched in March and will be the brand’s first mid-range smartphone in the Rs 25,000 segment. The specifications and design of the Poco X3 Pro have yet to be detailed, but the leaks suggest that this would be a 4G phone, similar to the Poco X3.
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